Right now I’m going through a phase that I suspect is familiar to all bloggers – one where I’m questioning my blog’s purpose and direction. Specifically, at the moment I’m wondering about monetising it. I didn’t start blogging with an aim to make money at all, ‘Writing Bubble’ was just an outlet for my thoughts, and a way to connect with other people. And I’m very happy with the how it has developed in that way. But recently, I’ve been wondering if it’s time to make a change.
Over the last two-and-a-half years my blog has slowly got more readers and interactions and whether it’s recently crossed some sort of threshold on the Domain Authority scale (she says, like she knows what Domain Authority is… ) or just got on a list by chance somehow, I’m now frequently getting approached by PR’s. I keep being asked how much I charge for sponsored content and if I would like to collaborate on this, that or the other. It’s all fairly basic stuff – I imagine the emails are sent out en masse to thousands of bloggers, but still, it’s made me stop and think.
Do I want this? Do I want to earn money from my blog?
In one way of course, earning money from blogging would be fab. I know some people have hugely successful, glittering careers based on their blogs while many others have created a steady stream of decent income by committing themselves to their own little corner of the internet. If I put my mind and energies to it, I’m sure I could make this blog (moderately) successful in that way. And wouldn’t that be lovely? Money made from writing, here at home. And in MY space on the internet too – not writing for another publication but for my own. Tempting.
But do I really want it? Enough to prioritise it? Because honestly, if I went down that road I think more time-sacrifices would have to be made. I’ve already found that fitting in my illustration course, with all the drawing practice that entails, is squeezing time from other activities like reading and writing and collapsing like a potato in front of the telly. Plus there are unavoidable time-draws like work and running a house to consider. And then there are the things that REALLY matter – my life as a mother, a wife and a friend. How much more can I juggle?
On top of this there’s the question of what content I’d be happy to put in this blog and how that would square with how much I was hoping to earn from it. To make a reasonable amount would I end up blogging about nail varnish or furniture polish or other things I don’t give two hoots about? Or could I target myself at enough interesting brands to mean I need only to blog about stuff that is of genuine interest to me and, of course, my readers? At the moment I can write whatever I like but in collaborations, compromises would need to be made… wouldn’t they?
So I’m kind of spinning my wheels on the issue at the moment. Toying with notions. Undecided.
If you have any thoughts or advice to offer on this issue I’d love to hear from you!